Introduction to front office
Front office is one of the most important sections of a tourist hotel. This unit is responsible for the sale of the hotel rooms. It does the reservation and receives and registers the guest assigns the rooms and acts as a continuous source of the information of the guests during their stay at the hotel and finally collects dues for the services provided. The front office performs their jobs in the front of the visitors like the actor on stage. Most of the visitor’s impression is the first encounter with the hotel staff. The front office is the first and the last contact of the guests. So the department is termed as” image” building. It functions as the nerve center. The department also develops and maintains up – to – date database of the guests, guest information, guest services and ensures guest satisfaction.
In small hotels under the direct supervision of the owner of the management the front office is known as hotel reception. But in a big organization it includes different departments and their job is more specific and specialized.
Qualities of the front office staff
Tourism being a service industry the image, quality, personality, efficiency etc of the staffs determines the class of the hotel. Among different departments front office is the most critical department as it is the first and last point of a costumers contact.
Role of front office staff
This department generates and collects the revenue. They receive guests, allocate rooms and other facilities and collect the payment. At the same time they motivate the guests to spend more on the hotels facilities
Front office is the nerve system. It co-ordinates different departments within a hotel and maintains good relation with external service agencies such as travel agencies, airlines etc
This is the reference point. Every department contacts front office to live or receive information in relation to guest service. In-house guest also contact this point to receive and leave information. In the same way visitors, governmental\local authorities, agents contact this point for information.
Front office plays a vital role of problem solver .being the center of communication it receives the guest complaints. So the staffs should be diplomatic and resourceful to solve the problems at the shortest possible time. They channel the communication in the case of emergency, accident, lost and found, death etc
The image of front office staffs their manner, dress, communication skill, personal conduct their efficiency determines the class of the hotel. So they are known as image-builders
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